Position title
Digital Marketing and SEO Executive
Description
Stifftech Solutions Private Limited is seeking a talented Junior Digital Marketing Executive (SEO/SEM Specialist) to join their fast-paced start-up environment. The ideal candidate will be a motivated and creative individual with experience in social media management and content creation. In addition to these responsibilities, this role will also include a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO), ensuring our online presence is optimized to drive brand visibility and organic traffic.
Responsibilities
- Build digital media strategy
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintain our clients social media presence across all digital channels
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimizes spend and performance based on the insights.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
- Create, maintain, and share weekly and monthly content calendars for each social media platform.
- Monitor, analyse, and report social media metrics to gain insights and optimize the marketing strategy.
- Launch well-optimized online advertisements through Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms to amplify brand awareness.
- Manage and optimize Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.
- Conduct keyword research, ad copy creation, and ongoing optimization for Google Ads and other SEM platforms.
- Play an active role in SEO efforts, including keyword research, on-page optimization, link building, and technical SEO audits.
- Track, analyse and report marketing data to derive valuable insights for future campaigns, including social media metrics, email open and click rates, website traffic, and SEM performance.
- Conduct research and analysis of industry electric mobility and sustainability trends to ensure the company stays informed about the latest products, marketing strategies, and tactics.
Qualifications
- Bachelor's degree in marketing, communications, or a related field (preferred).
- 1-2 years of experience in social media management, content creation and SEO.
- Excellent copywriting, editing (photo/video/text), and presentation skills.
- Proficiency in Microsoft Office, Adobe Creative Suite, Graphic Design tools, Google Ads & Google Analytics.
- Experience with B2C social media management, Google Ads, campaigns, and SEO/SEM.
- Proficient in performance marketing, conversion optimization, and online customer acquisition.
- Strong analytical skills with the ability to generate comprehensive SEM reports.
- Experience in creative content writing, content creation and graphic design.
- Ability to thrive in a fast-paced start-up environment, handling multiple projects simultaneously.
- Positive attitude, detail-oriented, customer-oriented, with exceptional multitasking and organizational abilities.
Hiring organization
Employment Type
Permanent
Job Location
North Karachi, Karachi, Pakistan
Working Hours
3pm - 12am
08/01/2023
March 17, 2023
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